Coyote Crew

More than a membership—it’s a community. Get exclusive perks, special access, and run with people who believe every pace belongs. From gear drops to group runs, Coyote Crew keeps you connected to what makes running fun.

We’re excited to introduce Coyote Crew, our new membership program created to thank the people who make Red Coyote what it is—you.

Over the years, our community has grown in all kinds of ways. We’ve met runners, walkers, racers, social milers, and peeps who simply love great gear and good advice. Coyote Crew is our way of bringing it all together and giving a little something back.

As part of Coyote Crew, you’ll get:
● 15% off all in-store purchases*
● Early access to exclusive product launches
● Invitations to special member events and experiences
● Occasional surprises and perks just for Crew members
● $10 off Red Coyote Races*

You may notice one change along the way: we’ve retired the Red Coyote Racing Team. While that program meant a lot to us, it centered on a small group and didn’t reflect the many ways people support Red Coyote. Coyote Crew lets us open things up and focus on appreciating all our customers.

There’s no application, no pace requirement, and no pressure—just more benefits, more access, and the same Red Coyote you know and love.

If you’re already part of our community, we’d love to have you join the Crew.

One Pack. All Paces.

— The Red Coyote Team

*some exclusions apply

COYOTE CREW FAQS

What is Coyote Crew?
Coyote Crew is our membership program created to recognize and reward the customers who support Red Coyote. It offers added value, special access, and exclusive benefits when you shop with us—without requirements, qualifications, or pace standards.

Who is Coyote Crew for?
Coyote Crew is for anyone who wants more from their Red Coyote experience. Whether you shop often or just love being connected to what’s happening in-store, membership gives you access to benefits designed to say thank you.
One Pack. All Paces.

What benefits come with Coyote Crew membership?
Coyote Crew members receive:
● 15% off all in-store purchases*
● Early access to exclusive product launches
● Invitations to special member events and experiences
● Occasional surprises and perks just for Crew members
● $10 off Red Coyote Races*

Why did Red Coyote dissolve the Red Coyote Racing Team?
As Red Coyote evolved, we wanted to better reflect how most customers interact with our store.

The Racing Team centered on a small, performance-based group. While valuable in its time, it didn’t allow us to recognize the many customers who support Red Coyote through their everyday purchases and trust in our expertise.

Coyote Crew lets us focus on rewarding loyalty and engagement rather than performance.

How is Coyote Crew different from the Racing Team?
The Racing Team was selective and performance-focused.
Coyote Crew is inclusive and customer-focused.
There are no applications, pace requirements, or expectations—just benefits designed around how you shop and engage with Red Coyote.

Do I have to attend events or runs?
No. Participation in events or runs is completely optional. Coyote Crew is primarily about added value and access when you shop with us.

Is Coyote Crew worth it if I don’t attend events?
Yes. Many members join simply for the 15% in-store discount, early product access, and occasional member-only offers.

Can former Racing Team members join Coyote Crew?
Yes. Former Racing Team members—and all customers—are welcome to join and enjoy the broader benefits of Coyote Crew.

How do I join Coyote Crew?
You can join in-store by scanning a QR code at checkout or asking one of our expert Fit Coaches how to join, or you can sign up online right on this page. Once you’re in, you’re part of the Pack.